REALTIME set the stage for Verizon Media CEO, Guru Gowrappen, to remotely interview Fernando Alonso, Race Driver of Alpine F1 Team, and Laurent Rossi, CEO of Alpine, using a combination of virtual production, LED screens, unreal engine and an XR stage.
“When technology is married with creativity and scale, the world begins to open up in new ways.”
This was certainly the case for Verizon Media’s Cannes Lions mainstage experience: High Performance to Hyper Creativity—Sport’s Love Affair with Emerging Technology, which CG studio REALTIME supported with immersive virtual production.
Technology has unlocked a whole new space for creative storytelling that truly connects people to the world around them. In their mainstage keynote for Cannes Lions International Festival of Creativity, Verizon Media showcased how innovative technology is enabling the future of sports and bringing fans closer to the game than ever before.
The already growing appetite for virtual event counterparts has been accelerated as a result of the Covid-19 pandemic – with emerging technologies helping to cater for the increased demand for online events within sport, while also elevating offline experiences in the future. With our immersive digital content, we were able to set the stage for Verizon Media CEO, Guru Gowrappen, to remotely interview Fernando Alonso, Race Driver of Alpine F1 Team, and Laurent Rossi, CEO of Alpine.
REALTIME’s Virtual Production technology allowed viewers to be transported to environments including the Monaco racetrack and alpine mountains through the combination of LED screens, an XR stage and Unreal Engine 4.
With specialist creative teams working with the latest CGI tools, REALTIME create cutting-edge visual communications that captivate audiences, engage viewers and inspire belief. Whether it’s an online marketing trailer or TV commercial, we’ll create fantastic digital worlds that deliver tangible real life results.
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